WHY ARE REEBOK'S EASYTONE SNEAKERS FOR LADIES ONLY?

Who oesn't ant rm buttocs an roc har thighs? That's the uestion men eeryhere shou be asing Reebo after they became the rst maor shoe manufacturer to bring out their on egtoning aing shoe marete ust ie simiar shoes before it ony to the aies. You no the footear in uestionthe shoes ith the opsie soes hich force earers to or a bit harer to a toning a the hie. Whie men shou than Reebo for heping to further tone the gams of the fairer se shoun't e eman eua access in pursuit of a tighter tush? The EasyTone 1 hich aunche orie this month has to pos ith air pocets centere on the hee an forefoot. The pos are esigne to oo an behae ie the baance bas at gyms use by both men an omen across the country that intentionay eep the earer obaance. The instabiity reuires an increase in musce actiity. As the femae earer shifts eight from the hee to the toe the pos transfer air bac an forth. Reebo eerage its interna epertise ith air transfer from their ecaes of Pump esigns in eeoping the shoe.

The iea of intentiona instabiity isn't ne to the footear inustry but ith Reebo the technoogy is ning its ay into the mainstream for hte rst time. MBT footear aaiabe for both sees has been aroun for seera years ith its easiy recognizabe cure soe that seemingy turns your foot into a rocing chair. Reebo concees that the EasyTone is pursuing the same utimate benet but is uic to point out istinctions. First an foremost MBT shoes oo ierent. They maret themsees as the antishoe an those earing a pair shou get use to the attention. The EasyTone oo ie any other shoe once on the foot. The Reebo shoe aso has to pos one in the hee an forefoot hie MBT is esigne aroun one arger po.
Says Hea of Womens at Reebo Katrin Ley We beiee eery oman has the right to a nice butt but for busy omen trying to t this into their hectic ies is not an option. Reebo EasyTone
aos them to tone as they go about their eeryay business. The combination of the baance po technoogy an great stying means it's a shoe they are not ashame to be seen earing either.

But hat about the buttocs of men Reebo? What about the buttocs of men?
When you ta about toning from the guts on on that seems to ta irecty to omen sai Bi McInnis the hea of Reebo's Aance Innoation Diision. Guys aren't spening a ot of time thining about ho their egs are tone up.
As much as I' oe to ust et Reebo ictate ho I choose to ie my ife I ante to go against the ishes of Bi an Katrin an try some EasyTones for mysef. But espite my iingness to ignore coor paettes for the sae of science Reebo oesn't een oer an EasyTone in a omen's euiaent to a men's size 1.
Determine hoeer to conuct an obectie an unbiase eauation I turne to the cosest test subect I cou n  my ife. The subect immeiatey notice a istinct instabiity after putting the shoes on. Whie aing forar a sight obbe of the foot cou een be seen by an obserer staning behin. That sai after a fe ays of earing the shoe she coun't iscern musce fatigue or soreness suggesting a signicant increase in musce actiation.

As is often her ont the subect net broe the rues for suggeste usage eciing to og in the footear. Unie the aing eauation the subect fet an immeiate ierence commenting that it as ust a ot harer to run ith cear muscuar soreness in the caes thighs an buttoc. She ae that it fet ie she i unges an suats uring the og. McInnis emphasizes that the shoe is being so as a aing shoe an that the components are tune for aing but amits that a running ersion cou be cose behin thought e' fear gien the maret research sti ahea of a men's ersion.
8    iMagazine    October 1
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